Eco Mobility Advance Solution (EMAS) by Proton

We tought that only Sarah and Hajar are in the driving seats for their EMAS program at IIUM, now even Proton has their very own EMAS program.. On the second thought, as we are looking for another small car like the antic Mini Cooper above, the Proton 'eco' should be rightly pictured at the posh greeneries.. not the oldies..
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From The Star GENEVA: Malaysia’s first global car Emas is expected to mark the birth of a golden era for Proton, the national car maker.

The concept version of the car, shown in three variants, was launched at the Geneva Inter­national Motor Show yesterday by Proton adviser Tun Dr Mahathir Mohamad. Production by 2012.

“This is Proton’s 25th year and we want to tell the world that Proton is now ready to be a global player,” he said, adding that Proton was willing to invest in strategic partnerships to drive this new direction for the company. He said the project represented a giant techonogical leap for Proton, which previously focused on the local market.

Emas, an acronym for Eco Mobility Advance Solution, was designed in collaboration with acclaimed Italian design house Italdesign Giugiaro.

EMAS Images above & article taken rom autoevolution The Geneva Auto Show gets more and more eco-friendly. Italdesign Giugiaro together with Malaysian manufacturer Proton introduced Emas, a family of low environmental impact cars that is supposed to revolutionise traditional segmentation in the car market.

“We have created a family of models in different configurations but all offering the passenger room of a medium-category car while maintaining the exterior dimensions of a compact mini. The architecture has been designed in such a way as to allow us to outfit an infinite number of variants without compromising the car's great comfort and extensive interior space” explained Giorgetto Giugiaro, Chairman of Italdesign Giugiaro.

Italdesign Giugiaro is exhibiting three configurations of the compact car family produced with PROTON at the Geneva Auto Show:

Emas Comfort: hatchback saloon, five doors, four seats, length of 3550 mm, hybrid drivetrain in Comfort
Emas Country: hatchback saloon, three doors, five seats, length of 3550 mm, hybrid drivetrain in a Country
Emas3 City: hatchback saloon, three doors, 3+1 Plus seats, 3 metres in length in City outfit with plug-in electric drive

“Developing a car based on a hybrid system allows the designer to maximise all the opportunities and advantages offered by the combination of engines, motors (internal combustion and electric) and batteries in terms of box and bulk arrangement” continued Giugiaro.

The cars are powered by a hybrid plug-in developed by Lotus Engineering, a Proton Group company, and includes a 1.2 liter engine that develops 38 kW (51 hp) and can run on petrol, ethanol or methanol. This engine is coupled to a generator and is meant to recharge the 11.5 kWh capacity lithium ion batteries.